Last Updated: May, 8 2023
This California Privacy Notice describes how Performance Food Group (“PFG,” “we,” or “us”) uses, discloses, and processes California residents’ (“you” and “your”) personal information within the scope of the California Privacy Rights Act of 2020 (CPRA). This California Privacy Notice supplements the information contained in our General Privacy Policy and applies only to residents of California. This California Privacy Notice should be read in conjunction with our Privacy Policy, which is incorporated by reference into this California Privacy Notice. Your continued use of our website means that you accept the foregoing terms. To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the "Last Updated" date shown above.
Personal Information We Collect About You and How We Use It
The term “personal information” as used in this California Privacy Notice means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. “Personal information” does not include any publicly available, deidentified, aggregated or anonymized information. We also collect “sensitive personal information” as that term is defined by the CPRA. “Sensitive Personal Information” means Personal Information that reveals information such as: (a) social security, driver’s license, state identification card, or passport number; (b) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.
The chart below describes the Personal Information we have collected in the past 12 months, the sources from which it was collected and the business purpose. Please note the specific pieces of personal information we may collect about you can vary depending on the nature of your interactions with us.
Category of Personal Information |
Examples | Categories of Sources from which Personal Information Collected |
Purposes for Collection / Use |
Identifiers |
Name, alias, title, user ID, email address, email communication preferences, postal address, phone number, signature, driver's license or state ID card number, IP address, etc. |
Directly from you Cookies, beacons, pixels and related technology From third-party brokers |
Fulfill orders and deliver your purchases To respond to your requests for information, products, services, including managing your online accounts with us To provide you with marketing information To provide you with appropriate products, recommendations, and updates For website administration and analytics To improve our website and apps, set default options, and provide you with a better shopping experience To protect the security of our website To show you relevant ads while you are browsng the internet or using social media Detect and prevent fraud against you and/or us To identify and contact potential job candidates for recruitment purposes |
Protected characteristics |
Date of birth |
Directly from you |
Fulfill orders and provide refunds Detect and prevent fraud against you and / or us |
Payment Information |
Including credit and debit card information |
Directly from you |
Fulfill orders and provide refunds Detect and prevent fraud against you and / or us |
Commercial Information |
Purchase history, products or services purchased, obtained or considered, and other purchasing or consuming histories or tendencies |
Directly from you Cookies, beacons, pixels, and related technology Our Service Providers |
Provide you with appropriate products, recommendations, and updates Fulfill orders and deliver your purchases Send you information and updates Send you marketing communications Show you relevant ads while you are browsing the internet or using social media Contact you to obtain information about your product preferences and how we can improve our products, services, business, website, and apps To improve our website and apps, set defaul options, and provide you with a better shopping and website experience |
Employment information | Job title, employment history, professional credentials, etc. |
From third-party brokers | To identify and contact potential job candidates for recruitment purposes |
Education information | Degrees and certification information | From third-party brokers | To identify and contact potential job candidates for recruitment purposes |
Internet or other electronic network activity information |
Browsing history, search history, and information regarding your interactions with our website, apps, and advertisement, geolocation data inferred from your IP address |
Cookies, beacons, pixels and related technology Our Service Providers |
Make it easier for you to log into our website and apps Deliver products to you Provide you with appropraite products, recommendations, and updates Show you relevant ads while you are browsing the internet or using social media Improve our website and apps, set default options, and provide you with a better shopping and website experience Protect the security of our website and apps Detect and prevent fraud against you and / or us |
Geolocation data |
Your IP address |
Directly from you Cookes, beacons, pixels and related technology |
Make it easier for you to log into our website and apps Provide you with appropraite products, recommendations, and updates Show you relevant ads while you are browsing the internet or using social media Improve our website and apps, set default options, and provide you with a better shopping and website experience Protect the security of our website and apps Detect and prevent fraud against you and / or us |
SENSITIVE PERSONAL INFORMATION | |||
Sensitive Personal Identifiers |
Your driver's license or state ID card number |
Directly from you |
Fulfill orders and deliver your purchases Detect and prevent fraud against you and / or us |
How Long We Keep Your Personal Information
We will only retain your personal information for as long as is needed for the purpose(s) for which it was collected and other permitted purposes, including retention of personal information pursuant to any applicable contract, law or regulation. Our retention periods vary based on business, legal and regulatory needs.
How We Share and Sell Personal Information
We do not “sell” your data as that term is commonly understood. However, we may disclose Personal Information to our third-party analytics partners, like Google Analytics, which may be considered a sale of Personal Information or sharing for cross-context behavioral advertising of Personal Information under California law. In the past 12 months, we have disclosed Identifiers, Commercial Information, and Internet or other electronic network activity information to our third-party analytics providers for the purpose of optimizing our website, services, and advertising.
How We Disclose Personal Information to Our Service Providers and Contractors
We may also disclose Personal Information to our service providers or contractors pursuant to a written contract. The information we have disclosed to our service providers or contractors in the past 12 months and the applicable business purpose is set forth in the chart below.
Applicable Business Purposes |
||||||||
Category of Personal Information or Sensitive Personal Information |
Auditing & Ad Impressions |
Security & Integrity |
Functionality & Debugging |
Short-Term / Transient Use, Including Non- Personalized Advertising |
Services Performed on Our Behalf |
Marketing Services |
Research & Development |
Quality Control & Improvement of Our Products and Services |
Identifiers | ✔ |
✔ | ✔ | ✔ |
✔ | ✔ | ✔ | ✔ |
Protected characteristics |
✔ |
|||||||
Commercial information | ✔ | ✔ | ✔ | |||||
Internet or other electronic network activity information |
✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Payment Information | ✔ | ✔ | ||||||
Geolocation data | ✔ | ✔ | ✔ | ✔ | ✔ |
Submitting Requests Relating to Your Personal Information
California residents may submit requests relating to your personal information as described below by submitting a request through by email to privacyrequests@pfgc.com or by phone at 1-800-473-4434. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with any of the requests described below. To verify your identity, we may require you to provide certain information we are likely to already have on-file about you based on the type of relationship you have with us. If you exercise your right to request specific pieces of your personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.
Right to Opt-Out of the Sale and Sharing of Your Personal Information. California residents may opt-out of the sale of their personal information or the sharing of their personal information for cross-context behavioral advertising. To opt-out, click here, or download and use a browser supporting the Global Privacy Control (GPC) browser signal. If you choose to use the GPC signal, you will need to turn it on for each browser you use.
Right to Limit the Use of Your Sensitive Personal Information. Under the CPRA California residents may have the right to limit the use of their Sensitive Personal Information. Given how we use your Sensitive Personal Information, as described above, this right does not apply to you.
Right to Request More Information. This California Privacy Policy discloses our practices with respect to the collection of your personal information. In addition to these disclosures, you may also submit a request to know: (1) the specific pieces of personal information we have collected about you; (2) the categories of personal information we collected about you; (3) the categories of personal information we sold or shared about you and the categories of third parties to whom each category of personal information was sold or shared; (4) the categories of personal information we disclosed about you for a business purpose and the categories of persons to whom it was disclosed; and (5) a list of all third parties to whom we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding year for third-party direct marketing purposes.
Please note that due to the different requirements of the applicable laws, our response times may vary depending on the specific type(s) of information sought. We respond to all verifiable requests for information as soon as we reasonably can and no later than legally required.
Right to Correct Inaccurate Information. If you believe that any of the personal information we maintain about you is inaccurate, you may submit a request for us to correct that information. Upon receipt of a verifiable request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the information as you direct.
Right to Request Deletion of Your Personal Information. You have the right to request that we delete your personal information. Following receipt of a verifiable request, we will let you know what, if any, personal information we can delete from our records. If we cannot delete all of your personal information, we will let you know why.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. If you choose to exercise any of your rights you have the right to not receive discriminatory treatment by us.